Empowering disruptive investing
Together with Global X Funds, we created an insights-driven content series providing financial literacy for exchange-traded fund investors.
Global X Funds is a provider of exchange-traded funds that enables investors access to opportunities across global markets. Leveraging GlobalX thought leadership, Magnet helped the firm break down complex investment strategies that they undertake to drive positive returns. Magnet highlighted Global X’s thought leadership in the ETF market through a series of short, research-focused videos showcasing insights from their employees. We strategically chose employees who were subject matter experts, and prepared them to tell powerful stories in a way that easily explains the company’s classification system for thematic investing. Through carefully crafted scripts and simple visual animations, we helped their team convey complex investment strategies that Global X undertakes to drive positive returns. In 1 day, Magnet was able to film eight thought leadership videos and turn around an on-brand “look” that drove positive returns.
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