A bookish cocktail hour
HarperOne turned a new page on community events by going digital but staying devoted to readers with a cozy, remote party to promote its newest titles.
HarperCollins needed to transform their annual private event, which showcases their book catalog to distributors, into a digital community experience. Magnet adapted the event by creating a virtual cocktail hour with a lounge, music, fireside chats, and surprises. This format allowed HarperCollins to introduce book authors to key constituents while providing entertaining experiences. The event was highly successful and received rave reviews. Post-event, conversations continued via email and video posts. The success led HarperOne to make virtual events a core part of their engagement strategy, with Magnet and HarperOne continuing to host virtual events to celebrate their authors.
Due to the overwhelming success of the experience, HarperOne made virtual events a pillar of their engagement strategy moving forward. Magnet and HarperOne continue to host virtual events to celebrate the publisher's authors.
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