Women have always been powerful
CHIEF hired Magnet to produce a moving self-filmed piece around their mission of connecting and supporting women executive leaders.
As a long-standing partner of the CHIEF organization, we understand its impact and aim to support its community growth. We started by creating a powerful brand anthem film that resonated with potential members. Through compelling casting and strategic social media publishing, we provided a unique opportunity for members to connect with CHIEF's mission. Our approach resulted in the brand anthem becoming the top viewed and engaged-with content on their LinkedIn page. Additionally, we produced individual member stories, including keyword-targeted social media versions and timely content, to maintain CHIEF's active involvement in discussions with members and other stakeholders. The results included a 400% growth in membership, nationwide brand recognition, and an expanded video series comprising 11 pieces of content and over 25 hours of footage delivered to CHIEF, including a Brand Anthem, 5 Member Stories, and social cutdowns.
What's your story?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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