Mattel on the international stage
During the 2016 American International Toy Fair, Mattel planned to make 20+ product-related announcements. Magnet was there to assist.
Mattel aimed to generate widespread buzz around 20 product announcements at the American International Toy Fair, beyond the event’s industry professionals and press attendees. Magnet Media developed an agile live-streaming strategy for Mattel, setting up their exhibition booth with advanced technology and producers to capture live footage and additional video content. The strategy included unboxing content, influencer involvement, product demonstrations, and interviews. This approach resulted in a successful live-stream event, capturing the excitement of the announcements. Magnet's comprehensive execution led to Mattel engaging them for numerous other programs, emphasizing the success of their partnership.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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