Next2 Innovation Series
Magnet produced a series of videos for Silicon Valley Bank called Next2, that showcased powerful entrepreneurs in thought-provoking conversations.
SVB wanted a campaign to highlight their top-level brand goals and global community of innovators. Magnet Media produced the "Next2" video series, featuring powerful entrepreneurs in SVB's network and their thought-provoking conversations. Magnet Media's efficient production process captured stories from six individuals across six states and three countries, creating a storytelling video template for narrative consistency. The campaign provided SVB with impactful two-minute videos for internal and external use. Following the success of "Next2," Magnet Media produced a micro-documentary series on startup founders' success with SVB, resulting in 40+ video assets and numerous blog posts optimized for various marketing platforms.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.