IBM Davos
Magnet helped IBM amplify Watson X stories with interviews to highlight their AI leadership and generate leads.
IBM wanted to bring Watson X stories to market in a fresh, highly differentiated and more creative way to make their unique advantage and edge when engaging IBM. Ahead of DAVOS in 2024, Magnet partnered with IBM to scale the story ‘beyond the walls” of the IRL event. We produced two creative content captures - the first was a pilot for “Innovators Roundtable”, a discussion on Creating Trusted AI for Business, moderated by Caddie Thompson, with Jesus Mantas, Sebastian NIles, Athina Kanioura as speakers. The second was “Views from DAVOS” with one-on-one pullaside interviews throughout the event which became a lead gen channel for IBM.
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Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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