Student checking video series
Eager to continue providing financial education resources to youth and young adults, U.S. Bank wanted to create a video series that was upbeat and fun but also packed with helpful tips.
As U.S. Bank focused on providing financial education to youth and young adults, it was crucial to offer various accessible outlets for information. Seeking a production partner, U.S. Bank aimed to create a video series educating students about the benefits of student checking accounts. Magnet Media was selected to produce a series of video assets that highlighted the advantages of Student Checking and explained the associated responsibilities. The outcomes and deliverables included the creation of a unique and engaging concept to explain banking lessons, capturing authentic moments surrounding what is often an uncomfortable subject, and conducting over 25 student interviews in a single shoot day.
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