Poynter Strategy & Storytelling

We conducted strategic research with an internal and external audit to  better assess Poynter’s positioning in the non-profit journalism space. We then distilled these key findings in a full report inclusive of a content strategy, distribution strategy, messaging and creative strategy, expanding on Poynter’s opportunity to position itself as a trusted go-to source for unbiased news, while furthering the mission to promote high-quality journalism. Subsequently, we began the storytelling process to capture this thought leadership through video and content capture serviced to donors and key constituencies.