A solar-powered IPO

Turbulent economic markets of the last two years made initial public offerings unfavorable for most companies. Nextracker told the stories of the people, the company, and the technologies behind their innovative solar power solutions, creating persuasive video content that helped achieve an exceptional IPO.

With an approaching IPO, Nextracker engaged Magnet to assist in telling the stories of the people, the company, and the technologies behind their innovative solar power solutions. Nextracker’s objective was to build a well known brand in their market, especially among specific niche audiences, to help support their IPO performance, and generate awareness in their market and beyond. Magnet achieved this by creating a robust campaign and film to educate our target audience on the firm, their people, the technology, and the positive changes they’re making in the world.

What's your story?

Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.

Making recruiting more inclusive

Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.

Closing the racial wealth gap

On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.

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