A solar-powered IPO
Turbulent economic markets of the last two years made initial public offerings unfavorable for most companies. Nextracker told the stories of the people, the company, and the technologies behind their innovative solar power solutions, creating persuasive video content that helped achieve an exceptional IPO.
With an approaching IPO, Nextracker engaged Magnet to assist in telling the stories of the people, the company, and the technologies behind their innovative solar power solutions. Nextracker’s objective was to build a well known brand in their market, especially among specific niche audiences, to help support their IPO performance, and generate awareness in their market and beyond. Magnet achieved this by creating a robust campaign and film to educate our target audience on the firm, their people, the technology, and the positive changes they’re making in the world.
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