Podcasts | Magnet

How we work

Branded podcasts have proven to be a winning medium for our clients to consistently reach audiences and develop fanbases. Let us help you find and tune your voice to create a series that speaks to your customers.

Positioning

We assess the content landscape and your specific goals to develop a suitable podcast theme, title, and topics for your brand. From there, we'll develop a show bible to guide you.

Talent Sourcing

We'll find a production crew, host, and even guests to feature on your show. Our team will help plan, record, edit, and evolve your podcast into a series that showcases your brand's distinct value.

Promotion

Magnet can help distribute and promote your podcast to land it with the right audience. With a personalized plan we'll grow your listener base and broaden your reach.

"Magnet’s attention to detail and creative thinking has positioned us to launch attention-grabbing films showcasing our thought leadership and customer narrative through forward-thinking storytelling."

Danielle Brown

Marketing Manager, Google

"I am so proud of the work we’ve done together. You guys are brilliant and I’ve adored every moment of our partnership."

Mike Gannon

Head of Enterprise Marketing and Client Experience, Equitable

"Thank you for being such awesome partners in creating a story of innovation only SVB can tell. The sizzle has given everyone here the chills, which means the work hit a deep, resonant, emotional chord."

Annette Goodwine

Head of Brand and Advertising, SVB Financial Group

Stories

Genuine articles

The latest interviews, industry insights, and how-tos.

How we work

Positioning

Talent Sourcing

Promotion

Ready to collaborate?

Genuine articles

On the Right Path: Purposeful Travel Is the Way to Go–Here’s How to Instill Your Trip with It

A New Era of Storytelling

Brand Narratives Reimagined: The Power of AI in Storytelling

Magnet Celebrates 25 Years of Brand Storytelling with Leadership Expansion

Milestone Marketing: A Fresh Take on Celebrating Brand Anniversaries

The Omnichannel Advantage: Crafting Personalized Customer Stories Across Every Touchpoint

Beyond the Algorithm: Crafting Authentic Brand Stories with Decentralized Platforms

Beyond the Basics: Extending Personalization Throughout the Customer Journey

Mastering 1:1 Personalization - Building Customer Loyalty Through Tailored Experiences

AI Ad Compliance: Essential Strategies for Modern Brand Storytelling

Decentralized Platforms: Unlocking New Opportunities for Brand Storytelling

Celebrating Pioneers of Change: Hispanic Heritage Month 2024

Banking with the Underbanked: Using Brand Storytelling to Drive Financial Inclusion in 2024

Closing the Empathy Gap: How Personalized Experiences Drive Customer Loyalty in Financial Services

Optimizing Mobile Experiences: Key Insights for Telling Effective Brand Stories

Transforming Customer Experiences: How AI is Scaling Personalization Efforts

Personalization in 2024: Elevating Brand Experiences Across Channels

Harnessing Zero-Party Data: The Key to Crafting Audience-Empowered Brand Narratives in 2024

The Story Of AI-PCs: Mastering AI-Powered Computing For A Competitive Edge

AI Vision 20/20: The Revival of Smart Glasses

Artificial Educators: Lessons from Adaptive Learning AI for Tech and Finance

Future-Focused Finance: Adapting To The Evolving Needs of Tomorrow's Storytelling

Leading with Ethics: How Global AI Initiatives Can Boost Your Brand Reputation

Building Market Share with AI Assistants: A Strategic Playbook for Tech Brands

Harnessing Predictive Analysis: A Strategic Approach To AI-Powered Insights

The Evolution of Tech Marketing: From Product Features to Lifestyle Marketing

Sustainability is a Growing Trend and Increasingly Necessary Across Sectors

Magnet Voices, Our Intern-Led Podcast Series, Is Almost Here! Hear It from the Interns Themselves

What is ‘Brat’ and Why Should You Care? The Outsized Implications of Pop Culture, and What It Can Teach Us About Marketing

10 Takeaways from America’s 20 Hottest Brands: Lessons For Your Next Big Bet

Strategically Leveraging Purpose-Driven Marketing

Recruiting in a Tight Labor Market: How Purposeful Storytelling Attracts Top Talent

Olympic Insights: Piecing Together A Beautifully Fractured Story

How AI Poses New Risks and Opportunities for DEI Initiatives

Building Brand Trust: Strategies For Today's Storytellers

Forrester’s Top Emerging FinTech Innovations: What You Need To Know

Supercomputers: Technology With the Power to Solve the World’s Most Complex Problems

Beyond the Game: The Marketing Power of Women's Sports in 2024

AI for Everyone: How Small Language Models are Revolutionizing Accessibility and Sustainability

Business Management in An Election Year

Communicating Brand Values Without Alienating Consumers

A Sustainable Future: The Future of Branding

Building An Authentic Brand Voice: Connecting With Audiences Through Consistency and Transparency

Teamwork Makes The Dream Work: Strategic Partnerships in Thought Leadership

Amplifying Overlooked Stories: DEI as a Way to Supercharge Marketing and Performance

Strategically Sourcing Brand-Influencer Partnerships

AI in Ads: Looking to the Future of Creative Advertising

Amplifying Overlooked Stories: DE&I as a Competitive Advantage

From Clicks to Connections: The Final Form Of Commerce?

Beyond the Beaches: Key Storytelling Trends from Cannes Lions 2024

Public Sentiment Toward AI: Balancing Humans and AI in an Evolving Workplace

AI Chips: the high-powered market behind flashy consumer-centric AI

Game On: Elevating Customer Interaction with Gamified Marketing Strategies

Power in Partnerships: Micro-Influencers and Macro Results

Mastering Multi-Generational Marketing with Data-Driven Insights

Leadership Visibility in the Digital Age: Bolstering Trust, Impact, and Differentiation

Tech Storytelling’s New Form: Long-Form

Changing the Narrative: Financial First-Person Stories

Juneteenth 2024: A Brief Journey Across America

AI Startups in the Era of Big Tech: Fostering Mutually Beneficial Partnerships and Innovation

Apple’s AI Debut: Prioritizing Privacy Amidst an OpenAI Collaboration

Podcast Power: Standing Out By Stepping Into Tomorrow

Forecast of the Future: Financial Marketers to Master Emerging Platforms

Live Streamed Storytelling: Standing Out In Real-Time

Emergent Innovation: The Power of Immersive Storytelling

AI and Hollywood: How Sony’s New Strategy is Shaping the Future of Film

Navigating the Post-Cookie Era: Leveraging AI in Advertising

Pride 2024: Themes From Coast To Coast

Mastering Micro-Moments: Engaging Consumers with Timely, Relevant Content

Standing Out Through Understanding: Financial Marketing and AI-Driven Personality Profiles

From Passive to Active: Transforming Audience Engagement with Interactive Media

Revolutionizing Financial Realities by Leaning Into The Virtual

Breaking Through Brand Storytelling: A Guide for Senior Tech Marketers

Breaking Through the Clutter: Revolutionizing Brand Storytelling in Financial Services