Magnet Celebrates 25 Years of Brand Storytelling with Leadership Expansion
Founder & CEO Megan Cunningham Appoints Michelle Vincent as New CEO to Lead Company’s Next Era of Innovation
New York, NY – Magnet, a pioneer in brand storytelling and strategic content creation, proudly marks its 25th anniversary with a major leadership evolution. Founder and CEO Megan Cunningham has announced the appointment of Michelle Vincent as the company’s new Chief Executive Officer, ushering in a new chapter of growth, innovation, and AI-driven storytelling.
Megan Cunningham, who founded Magnet in 2000, will transition to the role of Executive Chairman and Head of Magnet Originals, where she will continue shaping the company’s vision, fostering strategic partnerships, producing signature series, and supporting the creative team.
"As we celebrate 25 years of storytelling and innovation, I am thrilled to welcome Michelle as our new CEO," said Cunningham. "Her expertise in creative leadership, revenue growth, and AI-powered storytelling will help expand our capabilities and better serve our clients as we enter this exciting new chapter."
—Megan Cunningham
A Proven Leader in Creative Innovation & Business Growth
Michelle Vincent is an accomplished leader in media, creative innovation, and business transformation, bringing over two decades of experience in digital marketing, sales strategy, and brand storytelling. She has held leadership roles at some of the world’s most influential companies, including Google and Meta (formerly Facebook), where she consulted Fortune 500 executives and spearheaded high-impact growth initiatives.
Most recently, as CEO of Mofilm, a creative content agency within The Brandtech Group, Michelle led the company through a strategic transformation—streamlining operations, integrating Generative AI capabilities, and elevating creative excellence both internally and across its global community of filmmakers, creatives and influencers. Under her leadership, Mofilm enhanced operational efficiencies, strengthened its strategic focus, and expanded its roster of high-profile brand partnerships with leading global companies in Finance, Tech, CPG, Travel, and Pharma.
A recognized thought leader in Generative AI and creative innovation, Michelle has been sought after to share strategic and forward-looking insights as podcast guest and speaker during major industry events including CES, Davos, SXSW and Cannes Lions. Deeply committed to mentorship and diversity as a long-time advocate for women in tech and media, Michelle has served on advisory boards for WNET Channel 13 Public Television and Spanglish Movies and has mentored countless junior and future leaders of tomorrow throughout long-standing memberships at The Forem and She Runs It.
"I’m honored to step into this role at such an exciting time in Magnet’s journey," said Michelle Vincent. "With its legacy of innovation and commitment to exceptional storytelling, the company is well-positioned for continued growth. I look forward to building on this strong foundation and leading the team into its next chapter."
—Michelle Vincent
Magnet’s Continued Success & Future Vision
Magnet remains independently owned, consistently growing, and profitable— demonstrating the power of strategic storytelling in today's media landscape. Under this leadership transition, the company is focused on expanding its AI storytelling capabilities, deepening client relationships, and driving impactful, high-quality brand storytelling at scale.
Upcoming Events & Industry Engagement
Magnet recently attended The Sundance Film Festival and will host its exclusive The State of the Story salons, featuring top leaders in brand storytelling. These private gatherings provide a space for industry innovators to connect and discuss the evolving landscape of content and AI-driven creativity. Readers interested in attending can reach out for an invitation.
About Magnet
Magnet is a global brand storytelling agency that partners with the world’s top companies to create data-driven, creative content. With a strong focus on innovation, strategy, and AI-powered storytelling, Magnet helps brands inspire and engage audiences globally.
For more information, visit our website.
Media Contact
Rachelle Daglis
rdaglis@magnetmediafilms.com
+1 770-337-0731
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We tell stories that matter
For over 20 years, Magnet’s mission has been to tell stories that matter so that we live in a more empathetic and just world. We intentionally pursue this mission by:
Having our teams and work represent the broader culture
Choosing projects that have positive societal impacts
Creating a community of thought sharing and leadership
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