Airbnb launches Experiences
How do you capture an event that’s happening in 17 different locations simultaneously while also promoting the launch of a revolutionary new offering?
Airbnb tasked Magnet Media with creating a comprehensive global content strategy to introduce their new offering, Airbnb Experiences. Through live-streamed video, drone footage, workshops, keynote sessions, celebrity moments and hands-on experiences, the strategy engaged the global user base. It also pivoted the business from transactional to a beloved brand. Magnet’s creative team of photographers, videographers, editors and community managers helped launch Experiences across multiple audiences, with 500 photos, 40 videos in 22 countries. The outcome was a resounding success, surpassing expectations in across all metrics, and accelerating the next chapter of the business.
What's your story?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
Giving youth a voice
How can Adobe continue to inspire young adults to address social issues and provide tools for storytelling that creates change?
An off-road broadcast
Magnet produced a live digital broadcast featuring Toyota's newest 4Runner model off-roading through the uneven terrain of the California desert, while also answering audience questions live.
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