Airbnb launches Experiences
How do you capture an event that’s happening in 17 different locations simultaneously while also promoting the launch of a revolutionary new offering?
Airbnb tasked Magnet Media with creating a comprehensive global content strategy to introduce their new offering, Airbnb Experiences. Through live-streamed video, drone footage, workshops, keynote sessions, celebrity moments and hands-on experiences, the strategy engaged the global user base. It also pivoted the business from transactional to a beloved brand. Magnet’s creative team of photographers, videographers, editors and community managers helped launch Experiences across multiple audiences, with 500 photos, 40 videos in 22 countries. The outcome was a resounding success, surpassing expectations in across all metrics, and accelerating the next chapter of the business.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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