Explaining IBM's world-changing Watson
Magnet Media created an animated video explaining how IBM Watson brings together the many moving pieces of big data in one powerful program.
Magnet Media helped IBM’s target audience visualize the power of their technology through a mixed media film. Animated visuals displayed the precise capabilities of IBM Watson, while live footage seamlessly navigated viewers through the storyline about how technological insights could help businesses better understand their customers. The film transformed a complex technology into a straightforward and human product. Magnet’s collaboration with IBM was then expanded into a series of interactive keynotes, and experiential client events at the Watson building. When this IBM team was later featured in AdAge, honored at industry awards and at global keynote events, they used this video as the piece to introduce their story.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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