The Knot inspires engagement
The Knot, the web's most popular wedding-planning platform, wanted to connect with people pre-engagement, who historically, were not part of their target audience. Magnet created a successful YouTube series.
FACE OFF is an original series we developed and produced for The Knot to help them reach a population where they were getting beat: the "pre-engaged" audience. We cast a set of influencer-couples and developed a format for a show where they were interviewed separately beforehand, and then pulled a question from a fishbowl—and asked-and-answered the questions, facing one another. (This is our fav episode.) We're including this because of the different approach to Q&A interviewing (which added a fun-factor and relaxed the subjects), and because of the editing style (split-screen). These are storytelling techniques that we can apply to a B2B series to differentiate from the sea of sameness in the current AI storytelling space.
What's your story?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
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