The Knot inspires engagement
The Knot, the web's most popular wedding-planning platform, wanted to connect with people pre-engagement, who historically, were not part of their target audience. Magnet created a successful YouTube series.
FACE OFF is an original series we developed and produced for The Knot to help them reach a population where they were getting beat: the "pre-engaged" audience. We cast a set of influencer-couples and developed a format for a show where they were interviewed separately beforehand, and then pulled a question from a fishbowl—and asked-and-answered the questions, facing one another. (This is our fav episode.) We're including this because of the different approach to Q&A interviewing (which added a fun-factor and relaxed the subjects), and because of the editing style (split-screen). These are storytelling techniques that we can apply to a B2B series to differentiate from the sea of sameness in the current AI storytelling space.
What's your story?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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