An IPO roadshow

Definitive Healthcare transforms data, analytics, and expertise into healthcare commercial intelligence. As they approached their launch into the public market through an IPO, they needed a creative partner to produce a suite of video assets for their roadshow. Their needs included a storytelling strategy, customer stories, and demo materials to announce their rebrand. Magnet was the selected partner because of our extensive background in the financial and technology industry,  and our data-driven approach to creative.  The outcome included several stories that generated extremely high investor engagement –resulting in one of the most successful IPOs of the year.