Babbel's French challenge
Non-native learners chat with fluent French speakers in a charming and comical mini-series.
Babbel aimed to attract new U.S. users with a fun and engaging video series that highlighted the effectiveness of its language-learning app. Instead of a traditional promotional approach, the company opted for challenge-style concepts that showcased real users' progress, such as preparing for a French-speaking date or participating in a cooking contest with French instructions. These participants documented their language-learning journeys using the app over a few weeks before filming. The series exceeded expectations, garnering high engagement and helping Babbel gain visibility and a strong foothold in the U.S. market.
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