Cheers to Silicon Valley Bank
How do you ensure that businesses in a niche industry like wine making associate your name with their needs?
SVB, a prominent banking institution with a dedicated Wine Division, aimed to showcase their expertise and strong client relationships in the winemaking industry. Magnet Media built upon SVB's Next2 series, focusing on their support for innovative wineries and their specialized needs. Through multiple micro-documentaries filmed on-site, featuring drone cinematography and interviews with both clients and SVB executives, the initiative not only elevated SVB's brand awareness but also demonstrated their commitment to being the trusted banking partner for wineries, fostering lasting legacies for family businesses.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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