Apple Pro Apps
Magnet Media partnered with Apple to develop go-to-market strategies and content for the launches of Final Cut Pro and Logic Pro. Our goal was to showcase inspiring use cases for these products among professional creative users.
To attract aspirational users, we implemented a "Lighthouse Effect" strategy. This involved producing content highlighting high-profile creators using Final Cut Pro and Logic Pro, such as Walter Murch, Trent Reznor, Thievery Corporation, and HBO. It also included HANDS ON tutorials, delivered live and digitally, to target users.
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Giving youth a voice
How can Adobe continue to inspire young adults to address social issues and provide tools for storytelling that creates change?
Airbnb launches Experiences
How do you capture an event that’s happening in 17 different locations simultaneously while also promoting the launch of a revolutionary new offering?
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