Apple Pro Apps
Magnet Media partnered with Apple to develop go-to-market strategies and content for the launches of Final Cut Pro and Logic Pro. Our goal was to showcase inspiring use cases for these products among professional creative users.
To attract aspirational users, we implemented a "Lighthouse Effect" strategy. This involved producing content highlighting high-profile creators using Final Cut Pro and Logic Pro, such as Walter Murch, Trent Reznor, Thievery Corporation, and HBO. It also included HANDS ON tutorials, delivered live and digitally, to target users.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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