The Weather Channel's climate coverage
The Weather Channel, a leading resource of national and local weather coverage, sought to launch a new show and social tool, Pattrn, for mapping climate change.
The Weather Channel sought to establish itself as a leading authority on climate change and introduce its platform, Pattrn, while maintaining its reputation as the go-to source for weather information. To achieve this, Magnet Media created a series of impactful television commercials highlighting The Weather Channel's unique position with a full staff of climatologists and their innovative climate tools. This strategic repositioning successfully expanded the network's viewership and recognition, solidifying its role as a trusted hub for comprehensive climate coverage, ultimately leading to record ad sales and increased engagement with new audiences.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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