Perion Advertising Week
Perion teamed up with Magnet to refresh its marketing strategy, debuting the AdFam Game at Advertising Week New York for interactive networking and content creation.
In 2024, Perion partnered with Magnet to update its marketing approach and client relationships through comprehensive brand and strategy work, including audience segmentation, brand architecture, narrative mapping, and event content strategy. This strategic foundation culminated in an innovative activation at Advertising Week New York - the AdFam Game, a game show-style experience that engaged agencies and brands while facilitating networking and content creation in an entertaining format.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.