Fandango at Comic-Con
Magnet partnered with Fandango to build out an event activation plan for Comic-Con San Diego.
Fandango aimed to create an innovative event activation plan for their Comic-Con event in San Diego. Partnering with Magnet Media, they transformed the typical one-on-one interview format into an engaging entertainment space featuring activities like giant “Fanjenga”, Heads Up, and ski ball for celebrities, generating original content. Additionally, a dual live stream on Facebook and YouTube allowed at-home fans to participate by asking celebrities questions. This strategy led to significant social media engagement, with 524,000 Facebook views and over 365,000 YouTube views, and produced hours of event footage and ten social assets.
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