STEM in the Stadium

In film, Magnet and SheIS featured iconic athletes, historic moments, and the technical and scientific breakthroughs that made their achievements possible for young girls around the world.

SheIs uses the power of women’s sport to create a future of, by, and for strong women. They looked to Magnet to launch their #STEMInTheStadium campaign featuring a hero brand film and spread the word on social networks. In this breakthrough partnership, Magnet ignited social sharing of content through a combination of brand ambassadors, story-driven posts, and challenges. Magnet and SheIS featured iconic athletes, historic moments, and the tech and science that made their achievements possible. ll this content was focused on promoting the next wave of breakthroughs in sports and tech achieved by fearless women to millions of young girls. The campaign inspired young girls around the world and showed them through real-life examples that their dreams could be achieved.

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