Storytelling That Matters: World Book Day 2024

Join us as we partner with IBM for World Book Day to celebrate the power of stories that matter and discover how they can inspire action and drive us towards a brighter, more inclusive future.

Featured Authors

Salima Lin, Vice President and Senior Partner, IBM

IBM: The CEO’s Guide to Generative AI

Dive deep into the transformative potential of Generative AI with insights from the IBM Institute for Business Value. Learn how this emerging technology can serve as a catalyst for the next industrial revolution, offering a unique opportunity for businesses to innovate responsibly. Discover from real-world CEO conversations and use case pilots the actionable insights needed to harness the power of AI, mitigating risks while propelling your organization forward.

Tricia Romano, Author

The Freaks Came Out to Write

In a single paragraph capturing its essence, The Village Voice, co-founded by Norman Mailer, stands as an iconic New York City beacon that first brought serious attention to hip-hop, avant-garde art, and Off-Broadway. It pioneered in addressing the AIDS crisis with the seriousness it required, at a time when others dismissed it, and was ahead of its time in exposing Donald Trump's questionable dealings in 1979 through Wayne Barrett's investigative work. Transforming journalism with new critiques and narrative styles, it inspired numerous imitators. Tricia Romano's definitive oral history, enriched with over 200 interviews from figures like Colson Whitehead, Greg Tate, and members of Blondie, not only celebrates the Voice's journalistic achievements but also its cultural impact, from saving NYC landmarks to exposing corruption, thus encapsulating the spirit of journalism, New York City, and American culture through the lens of its most famous alternative weekly.

Dr. Rebecca Katz, Professor, Georgetown University

The Outbreak Atlas

In an era where pandemics and health crises pose significant global challenges, Rebecca Katz offers a groundbreaking perspective on outbreak preparedness, response, and recovery. Drawing from her extensive research and the comprehensive Georgetown Outbreak Activity Library (GOAL), Katz provides a roadmap for understanding the complex dynamics of disease control. This session promises to unveil essential strategies for the public and professionals, ensuring a collaborative approach to health security.

Kai Naima Williams, Author

The Bridges Yuri Built: How Yuri Kochiyama Marched Across Movements

Embark on a journey through the life of Yuri Kochiyama, a pivotal figure in the 20th-century’s fight for social justice, as narrated by her great-granddaughter, Kai Naima Williams. This presentation will explore Yuri's inspiring legacy of activism, from her time in a Japanese-American concentration camp to her influential role in various movements. Williams' account is a compelling call to action, encouraging the next generation to carry on the work of building bridges toward a more equitable world.

Girls Write Now

On The Art of the Craft: A Guidebook to Collaborative Storytelling

Celebrate the art of storytelling with the latest anthology from Girls Write Now. This guidebook is a testament to the power of collaborative creativity, offering a treasure trove of insights, tips, and prompts drawn from the organization's 25 years of experience. Attendees will explore the magic of creation, combination, and transformation, unlocking the potential within to craft stories that resonate and inspire.

Why Attend?

This World Book Day, Magnet is showcasing how the narratives of today can shape the world of tomorrow through a lineup of stellar storytellers. Join us as we journey with IBM into the heart of the AI revolution, uncover the keys to global health resilience with Rebecca Katz, and draw inspiration from the legacy of Yuri Kochiyama's activism as presented by Kai Naima Williams. With Girls Write Now, we’re delving into the craft of storytelling that entertains, educates, empowers, and effects change.

Get Inspired

This event is a tribute to the stories that challenge, transform, and connect us, offering new perspectives on innovation, collaboration, and social justice. Join us on World Book Day to celebrate the power of stories that matter and discover how they can inspire action and drive us toward a brighter, more inclusive future.

Join Our Community

We are a community of creative marketers and strategic storytellers, who gather to learn, discuss, and inspire each other. We connect top marketers, tech leaders, and creatives interested in mastering the transition from advertising to brand storytelling, and we provide them access to the latest insights in our trend reports. Become a part of our community of storytellers.

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