Making summer studying social
Adobe Express partnered with Magnet to host a promotional learning challenge over summer break. When influencers got involved, the contest got top grades.
Adobe Express (previously Adobe Sparks) partnered with Magnet to launch a summer book report challenge aimed at engaging K-12 students and their parents with creative digital tools. While Adobe initially planned to use traditional channels, Magnet recommended an influencer-led approach to expand reach. By collaborating with parent influencers, who shared authentic content showcasing Adobe Express for summer assignments, the campaign drew significant attention. Contestants could win prizes, and Magnet's THINK / MAKE / REACH strategy led to impressive outcomes—site visits nearly doubled the goal, and video views tripled, with 93% of the audience being new to Adobe Express. The campaign’s success inspired Adobe to renew it for another year.
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