CHALLENGE

A cross-channel platform specializing in next-gen email campaigns, BlueCore hired Magnet to educate potential customers on the differences between traditional email marketing tactics and the AI-driven, list-free system that BlueCore has pioneered. The company wanted to showcase the advantages of its streamlined system to encourage more retailers to try and buy it. 

STRATEGY

Magnet recommended creating an engaging explainer video. By first presenting a picture of common email marketing frustrations, we connected with audience members eager to make changes. Then we created a visual journey through the BlueCore product and its key functions, painting a picture of a simpler, highly integrated, and wildly effective way to handle retail email marketing.

RESULT

The goal was to reduce the sales time, and Magnet's explainer video created an assist that would help scale BlueCore's sales efforts, even when they had a small team to support its growth. It helped reduce the amount of time sales reps spent explaining what BlueCore was and how it could be used by potential clients, as well as positioning them to up-sell and cross-sell to existing clients. Additionally, our solution set BlueCore apart from the competition by framing its product as a one-stop, intelligent platform for retailers’ email marketing needs. The company got a deluge of positive feedback and saw an uptick in new trials.