IBM / VIDEO

IBM / VIDEO

IBM Watson: Cognitive Bid Optimization

IBM Watson: Cognitive Bid Optimization

IBM Watson: Cognitive Bid Optimization

IBM Watson: Cognitive Bid Optimization

  

  

CHALLENGE

IBM Watson brings together the many moving pieces of big data in one powerful program. Intricate technology such as this can be hard to explain to most people. The IBM Watson team came to us looking for content that did just that. The story behind data can't be understood upon first glance, much like when you look at a random person on the street. Since IBM Watson is in the business of gaining consumer insight, we knew that focusing on people would be an effective messaging tool.

IBM Watson brings together the many moving pieces of big data in one powerful program. Intricate technology such as this can be hard to explain to most people. The IBM Watson team came to us looking for content that did just that. The story behind data can't be understood upon first glance, much like when you look at a random person on the street. Since IBM Watson is in the business of gaining consumer insight, we knew that focusing on people would be an effective messaging tool.

STRATEGY

To do this we developed and produced a live action and animation video that followed several New Yorkers. The live action showed the actors living out their lives as normal, and the animation displayed the insight IBM Watson could tell you about them such as age, gender, interests, etc. This helped audiences actually visualize the power of IBM’s Cognitive technology.

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RESULT

Ultimately we accomplished IBM’s goal of creating an easy to understand and humanistic approach to such a complicated piece of technology. The video worked so well, in fact, that when IBM Watson was featured in Ad Age, they used our video as the product explainer. In addition to the article in Ad Age, it was the video was also featured in a Cynopsis Digital newsletter and tweeted by the CMO of IBM herself!

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