Magnet Media and TIAA worked with some of TIAA’s most inspiring clients to capture the work they’re doing and how they’re making a difference in others’ lives. Each difference maker’s story was showcased through a micro-documentary, shot by one of Chicken & Egg’s esteemed female documentary filmmakers.
TIAA was extremely pleased with the performance of these mico-docs. Increased engagement through video likes, shares, and comments, as well and increased awareness of the TIAA brand and their commitment to working with and commending their long list of difference-makers clientele was all a bi-product of the wonderful work being done, showcased in these videos.