TIAA / SELF-FILMED MINI SERIES
TIAA / SELF-FILMED MINI SERIES
Your Money & COVID
Your Money & COVID
Your Money & COVID
Financial insights and expert support during COVID-19.
Financial insights and expert support during COVID-19.
CHALLENGE
How do you approach a difficult conversation about personal finance during a pandemic?
How do you approach a difficult conversation about personal finance during a pandemic?
How do you approach a difficult conversation about personal finance during a pandemic?
As the coronavirus crisis impacted American families’ financial stability, TIAA wanted to support plan participants with guidance during this time of uncertainty, where typical marketing methods were not succeeding.
The solution needed to be created FAST to meet the increasing demands for advice.
STRATEGY
Magnet created a video series remotely featuring TIAA’s subject matter experts and candid conversations on how participants can stay on track to achieve their financial goals.
RESULTS
In an extremely expedited timeline, the series was created entirely remotely. TIAA used these videos in their communications with their participants as well as uploaded the content to their YouTube channel.
