TIAA / SELF-FILMED MINI SERIES

TIAA / SELF-FILMED MINI SERIES

Your Money & COVID

Your Money & COVID

Your Money & COVID

Financial insights and expert support during COVID-19.

Financial insights and expert support during COVID-19.

CHALLENGE

How do you approach a difficult conversation about personal finance during a pandemic?

How do you approach a difficult conversation about personal finance during a pandemic?

How do you approach a difficult conversation about personal finance during a pandemic?

As the coronavirus crisis impacted American families’ financial stability, TIAA wanted to support plan participants with guidance during this time of uncertainty, where typical marketing methods were not succeeding.

The solution needed to be created FAST to meet the increasing demands for advice.

STRATEGY

Magnet created a video series remotely featuring TIAA’s subject matter experts and candid conversations on how participants can stay on track to achieve their financial goals.

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RESULTS

In an extremely expedited timeline, the series was created entirely remotely. TIAA used these videos in their communications with their participants as well as uploaded the content to their YouTube channel.

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Storytellers

Stacey

Stacey Jackson

Producer

Nikolay

Nikolay Bogomolov

Account Manager

Hunter Young

Hunter Young

Editor

Francois

Francois Lefebvre

Animator

Paige

Paige Wilhide

Strategy/YouTube Audit

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