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Trends Report

The Future of Events—Immersive, Hybrid, and Virtual

Trends Report

The Future of Influencer Brand Storytelling

Trends Report

The Future of Podcasting

Trends Report

The Future of Sustainability Storytelling

Trends Report

The State of the Story 2023 Preview

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Stories

Genuine articles

The latest interviews, industry insights, and how-tos.

Global Trends Report

On the Right Path: Purposeful Travel Is the Way to Go–Here’s How to Instill Your Trip with It

Thought Leadership

Why Rest Is a Leadership Strategy

Thought Leadership

How to Leverage AI During Peak Tension

Thought Leadership

What Unreasonable Hospitality Can Teach Marketers About Exceptional Experiences

Leveling Up Engagement: AI, Gaming, and the New Rules of Storytelling

Thought Leadership

5 Ways Marketers Can Win in the Participation Era

Thought Leadership

Cannes Lions 2025: Through the Magnet Lens

Thought Leadership

Why Recognition Matters More Than Ever in Today's Marketing Landscape

Why Story-Driven Brands Win Big: The Power of Authentic Narratives

Beyond Features: How Story-Driven Marketing Creates Lasting Customer Connections

The Humanity Advantage: Why Emotional Storytelling Outperforms AI Personalization

5 Storytelling Moves That Build Brand Authority

The Power of Authority: What It Really Takes to Win with Content Today

AI, Ghibli, and the Soul of Creativity

A New Era of Storytelling

Brand Narratives Reimagined: The Power of AI in Storytelling

Magnet Celebrates 25 Years of Brand Storytelling with Leadership Expansion

Thought Leadership

Milestone Marketing: A Fresh Take on Celebrating Brand Anniversaries

The Omnichannel Advantage: Crafting Personalized Customer Stories Across Every Touchpoint

Beyond the Algorithm: Crafting Authentic Brand Stories with Decentralized Platforms

Beyond the Basics: Extending Personalization Throughout the Customer Journey

Mastering 1:1 Personalization - Building Customer Loyalty Through Tailored Experiences

AI Ad Compliance: Essential Strategies for Modern Brand Storytelling

Decentralized Platforms: Unlocking New Opportunities for Brand Storytelling

Celebrating Pioneers of Change: Hispanic Heritage Month 2024

Banking with the Underbanked: Using Brand Storytelling to Drive Financial Inclusion in 2024

Closing the Empathy Gap: How Personalized Experiences Drive Customer Loyalty in Financial Services

Optimizing Mobile Experiences: Key Insights for Telling Effective Brand Stories

Transforming Customer Experiences: How AI is Scaling Personalization Efforts

Personalization in 2024: Elevating Brand Experiences Across Channels

Harnessing Zero-Party Data: The Key to Crafting Audience-Empowered Brand Narratives in 2024

The Story Of AI-PCs: Mastering AI-Powered Computing For A Competitive Edge

AI Vision 20/20: The Revival of Smart Glasses

Artificial Educators: Lessons from Adaptive Learning AI for Tech and Finance

Future-Focused Finance: Adapting To The Evolving Needs of Tomorrow's Storytelling

Leading with Ethics: How Global AI Initiatives Can Boost Your Brand Reputation

Building Market Share with AI Assistants: A Strategic Playbook for Tech Brands

Harnessing Predictive Analysis: A Strategic Approach To AI-Powered Insights

The Evolution of Tech Marketing: From Product Features to Lifestyle Marketing

Sustainability is a Growing Trend and Increasingly Necessary Across Sectors

Magnet Voices, Our Intern-Led Podcast Series, Is Almost Here! Hear It from the Interns Themselves

What is ‘Brat’ and Why Should You Care? The Outsized Implications of Pop Culture, and What It Can Teach Us About Marketing

10 Takeaways from America’s 20 Hottest Brands: Lessons For Your Next Big Bet

Strategically Leveraging Purpose-Driven Marketing

Recruiting in a Tight Labor Market: How Purposeful Storytelling Attracts Top Talent

Olympic Insights: Piecing Together A Beautifully Fractured Story

How AI Poses New Risks and Opportunities for DEI Initiatives

Building Brand Trust: Strategies For Today's Storytellers

Forrester’s Top Emerging FinTech Innovations: What You Need To Know

Supercomputers: Technology With the Power to Solve the World’s Most Complex Problems

Beyond the Game: The Marketing Power of Women's Sports in 2024

AI for Everyone: How Small Language Models are Revolutionizing Accessibility and Sustainability

Business Management in An Election Year

Communicating Brand Values Without Alienating Consumers

A Sustainable Future: The Future of Branding

Building An Authentic Brand Voice: Connecting With Audiences Through Consistency and Transparency

Teamwork Makes The Dream Work: Strategic Partnerships in Thought Leadership

Amplifying Overlooked Stories: DEI as a Way to Supercharge Marketing and Performance

Strategically Sourcing Brand-Influencer Partnerships

AI in Ads: Looking to the Future of Creative Advertising

Amplifying Overlooked Stories: DE&I as a Competitive Advantage

From Clicks to Connections: The Final Form Of Commerce?

Beyond the Beaches: Key Storytelling Trends from Cannes Lions 2024

Public Sentiment Toward AI: Balancing Humans and AI in an Evolving Workplace

AI Chips: the high-powered market behind flashy consumer-centric AI

Game On: Elevating Customer Interaction with Gamified Marketing Strategies

Power in Partnerships: Micro-Influencers and Macro Results

Mastering Multi-Generational Marketing with Data-Driven Insights

Leadership Visibility in the Digital Age: Bolstering Trust, Impact, and Differentiation

Tech Storytelling’s New Form: Long-Form

Changing the Narrative: Financial First-Person Stories

Juneteenth 2024: A Brief Journey Across America

AI Startups in the Era of Big Tech: Fostering Mutually Beneficial Partnerships and Innovation

Apple’s AI Debut: Prioritizing Privacy Amidst an OpenAI Collaboration

Podcast Power: Standing Out By Stepping Into Tomorrow

Forecast of the Future: Financial Marketers to Master Emerging Platforms

Live Streamed Storytelling: Standing Out In Real-Time

Emergent Innovation: The Power of Immersive Storytelling

AI and Hollywood: How Sony’s New Strategy is Shaping the Future of Film

Navigating the Post-Cookie Era: Leveraging AI in Advertising

Pride 2024: Themes From Coast To Coast

Mastering Micro-Moments: Engaging Consumers with Timely, Relevant Content

Standing Out Through Understanding: Financial Marketing and AI-Driven Personality Profiles

From Passive to Active: Transforming Audience Engagement with Interactive Media

Revolutionizing Financial Realities by Leaning Into The Virtual

Breaking Through Brand Storytelling: A Guide for Senior Tech Marketers

Breaking Through the Clutter: Revolutionizing Brand Storytelling in Financial Services

Maximizing Marketing Impact: Key Findings from Nielsen's 2024 Report

Empowering Financial Education: A Strategic Priority for Financial Services Marketers Collaboration

Author Insights: World Book Day 2024

AI's Presence in Content Creation: Innovative Tools For Storytellers

The Changing Tides of Banking: Mastering Mobile

Innovative Approaches in Finance: Adapting to Fintech Disruption

Engaging Influencers: A Power Play for Tech Brands

Compliance and Creativity: The Art of Financial Services Marketing

Empowering Through Technology: Advancing Digital Literacy and Inclusivity

Embracing Inclusive Design: Crafting Technology for All

Mastering Content: Building Brand Authority in Financial Services

Unleashing the Marketing Muse: How AI Supercharges Tech Storytelling

Innovation in Action: Transforming Financial Marketing with AI Insights

Beyond Pixel & Galaxy: Could Gemini AI Become the Universal Smartphone Brain